PORTFOLIO

SELECTED WORKS

JENNY FITZGERALD

 

Original thinker, doer and creator. Whether managing people, projects and processes as an Associate Copy Director, or finding a compelling way to engage an audience, creativity comes first. Yet, after a decade of experience, strategy is never far behind.

I use words to entice and analytics to sell—that’s smart advertising.

MY WORK

The IT Pro Survival Handbook for Sungard

Chapter 1 – Navigating

Chapter 2 – Security

Chapter 3 – Resiliency

BMW Digital POS Slides

Capital One® Multi-channel Mobile, Print, Banner & Takeover Ads (132% lift in response rate)

 

 

 Disney Vacations EM

Waste Management

 Liberty Mutual Insurance Multi-channel Mobile & Landing Page

Wyndham Rewards Multi-channel EM, DM & Banner Ads

Haier America

  Blockbuster Takeover Ads

Haier America Outdoor, Experiential & Print

Bagster for Waste Management Contest

Social Media, Microsite, Website & Promotion

(332,000 unique visitors per day)

  Aetna AARP Animated Banner Ads

(Very successful retargeting campaign, highest conversion rates)

RESUME

SKILLS AND EXPERIENCE

Content Strategist

Austin, TX

I was born a copywriter--I just didn't know what a copywriter was until college. When I was a child, I would write catchy jingles and sing them to my parents. Years later, at my first internship, I raised my hand to fill in for a sick copywriter and my very first attempt at a headline went to print in Chef's Magazine. That was my big break into the wonderful world of words. And since then, every opportunity to grow and develop my skills has encouraged my passion for creative, thoughtful campaigns.

INFO

Jennyfitz21@gmail.com

646.456.0433

 

DOWNLOAD PDF

Kasasa by BancVue

2014 - Present

Associate Copy Director

•Manages 8-9 full-time and contract writers across 2 product teams: Kasasa and FIRSTBranch

•Decreased turnaround time on FIRSTBranch websites by 19% through process overhaul and bridge-

building between departments

•Oversees the successful completion of new websites from a copy perspective - launched 110 websites YTD

•Reduced revisions in internal marketing to 3 rounds maximum to increase production and lessen indecisiveness

•Introduced UX and IA solutions to streamline copy and design collaboration

•Introduced the first complete copywriter training program

•Concepted, edited and guided copywriters in the recently re-launched Kasasa.com and brand new ThisisFirstBranch.com

•Manages processes, projects and priorities across marketing, operations and communications departments

•Works with product owners to concept and evaluate new marketing strategies

Bulldog Solutions

2014 - 2014

Content Strategist, COPYWRITER

•Worked with clients to develop communication programs and lead gen opportunities - In charge of concepting for and creating multi-channel marketing materials

•Wrote and edited scripts and email nurtures from strategy through launch

•Engaged with talent and directors on shoots during video productions

Geometry Global formerly G2 Worldwide

2011 - 2014

MANAGER, COPYWRITER

•Digital and print projects--from conception to presentation

•Capital One

•Liberty Mutual

•Waste Management

•BMW

•Starlight Children's Foundation

•Aetna

Freelance

2010 - 2011

COPYWRITER

•Blockbuster

•The Shade Store

•Wyndham Rewards

•Disney Vacations

 

Haier America

2008 - 2010

COPYWRITER

•Catalog

•Sell Sheets

•Product Marketing, Digital and Print

•Concepting product launch campaigns

•Trade Show Work

•Branding, Including wrote the tag line,

•Inspired by you. Made by us.

Eclipse Marketing Services, Inc.

2007 - 2008

JUNIOR COPYWRITER

•Comcast

•Time Warner Cable

CheetahMail

An Experian Company

2006 - 2006

COPYWRITER, EMAIL MARKETING ANALYTICS INTERN

•Assisted Creative Director in copywriting duties

•Analyzed and tracked email click-thrus with campaign monitor software

EDUCATION

2014 - 2015

2010 - 2010

2002 - 2006

Leadership Development Program, Austin, TX

Leadership Courses 101 and 202

The Ritz Carlton Leadership Program

School of Visual Arts - New York, NY

 

Continued Coursework; Copywriting and Media Writing

West Virginia University - Morgantown, WV

Multidisciplinary Studies: B.A. in Arts, concentrating in Advertising, Sociology and History

CONTACT

LETS GET IN TOUCH

JENNYFITZ21@GMAIL.COM

 

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